Convenient flight schedules make it effortless to get where you need to go and arrive on time, all at the right price. At the time, i was a partner specializing in corporate turnarounds in bain. Read part one of our look back at continental the 90s brought major changes to continental. This article uses the case of the successful turnaround at continental airlines to. He is not bragging, but rather sharing the secrets of leadership that can transform other companies. The aircraft crashed in a clover field near unionville, in putnam county, missouri, killing all 45 crew and passengers on board. At the same time, he has set the standard for corporate turnarounds. Cleveland hopkins international cle kcle newark liberty international ewr kewr official site. Gordon bethunes revival of continental airlines springerlink. The seattle postintelligencerall of gordon bethunes proceeds from this book will be donated to the we care trust, a nonprofit organization that assists continental airlines. Continental airlines flights continental airlines ceased operations on march 3, 2012. Bethune then commissioned a team of employees to create a new manual. The continental brand name would cease to exist, while the new united airlines would retain the continental logo and livery. Continental airlines ceased operations on march 3, 2012 and got merged with united airlines.
Behind the scenes of continental s remarkable comeback new ed by bethune, gordon isbn. Pdf gordon bethune from worst to first semantic scholar. Continental airlines archives stuck at the airport. Fortune magazine named continental the company that has raised its overall marks more than any other in the 1990s. Continental airlines is the first carrier in the world to utilize this technology on their aircraft. This entry was posted in continental airlines, united airlines and tagged continental airlines, united airlines, united continental holdings on february 14, 2011 by bruce drum. The product, prekote, manufactured by pantheon enterprises, eliminates hazardous chemicals that are usually used in the pretreatment phase before painting an aircraft. I am truly proud to be a representative of this company. The route was later suspended in 2003 due to the sars outbreak. Frank lorenzo resigned as president, in 1990, after 18 years in charge. Won pat airport guam, cleveland hopkins international airport, george bush. Pdf continental airlines flies high with realtime business.
What do you do if youre running the worst airline in. The haunting memories of continental 17 puget sound. Choosing the worst tech disgraces of the past 10 years isnt easy, but cnet news recently took a crack at it. The company began in texas in 1934 as varney speed lines. In 2012, continental airlines, and united airlines, announced they would merge together, forming the worlds largest airline at that time. At the checkin counter of continental airlines in dallas fort worth international airport, my wife and children were greeted by a hostile woman of color. Worst to first is gordon bethunes story of continental airlines turnaround under his command. Find continental airlines domestic flights available for all of your favorite united states destinations, from small towns, to the big cities, continental airlines can get you there. Power rankings, and in 1997 continental became the first airline ever to win the award in back to back years. Cab accident report, continental airlines flight 7. The book is written more like a training manual rather than a story, some do not like.
Continental airlines was a major united states airline founded in 1934 and eventually headquartered in houston, texas. It had ownership interests and brand partnerships with several carriers. Request pdf gordon bethunes revival of continental airlines when. To ask other readers questions about from worst to first, please sign up. It has received numerous awards for its work, including in 2004, the data warehousing institutes best practices and leadership awards. Robert f six, chairmanceo, continental airlines, 19361981 continental airlines had seen a broad expansion of its routes, thanks to a responsive cab and persistent efforts by robert f six, who frequently referred to his company as the airline that needs to grow.
When gordon bethune took over continental airlines in october 1994, he and. Pages in category continental airlines accidents and incidents the following 11 pages are in this category, out of 11 total. In 2001, continental became the first airline to operate a nonstop route with duration of more than 16 hours, between newark and hong kong. He also sold his controlling share to scandinavian air system sas. Adviews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. Beautiful color prints from world airline news world airline news top stories. Five years later, he has transformed continental from the worst of the large carriers to first in its class. Continental airlines history dates back to 1934, when the carrier was operated under the name of varney speed lines by its owners walter varney and louis mueller. Continental airlines the full history 19342012 aviation.
Continental airlines flies high with realtime business intelligence. Joined with dozens of other airlines to create the leading internet portal for booking travel, to be launched in 2000 continued our profitable growth from our underdeveloped hubs drove up online bookings on continentals website by 173 percent, with eticket sales rising to 47 percent of total sales by th e end of the year fund the future. Dear continental airlines, i am disgusted as i write this note to you about the miserable experience i am having sitting in seat 29e on one of your aircrafts. Fly to win, or you can make a pizza so cheap nobody wants to eat it. Although the trip to the usa went smoothly, the return trip was traumatic. The book is written more like a training manual rather than a story, some do not like this format which is understandable. Airlines, case studies, continental airlines, corporate turnarounds, history, management. Everyday low prices and free delivery on eligible orders. Dec 06, 1999 for me, the fatal flight of egyptair 990 brings back vivid memories of continental airlines flight 17. Apr 29, 20 dear continental airlines, i am disgusted as i write this note to you about the miserable experience i am having sitting in seat 29e on one of your aircrafts. Successful firms such as continental airlines 11 or first american corporation 12 achieved up.
From first to worst continental in a post united world, lessons in next gen customer experience r ray wang contributor opinions expressed by forbes contributors are their own. In his new book from worst to first, continental airlines ceo gordon bethune. The 10 biggest tech scandals of the decade techrepublic. Gordon bethune, the ceo of continental airlines, has written from worst to first, an account of how he turned that airline from lackluster to leader, in just ayearand ahalf. For me, the fatal flight of egyptair 990 brings back vivid memories of continental airlines flight 17. By focusing on its hubbased transportation system, continental has redrawn its method for doing business. Continental airlines flight 11, registration n70775, was a boeing 707 aircraft which exploded in the vicinity of centerville, iowa, while en route from ohare airport, chicago, illinois, to kansas city, missouri, on may 22, 1962. Download it once and read it on your kindle device, pc, phones or tablets. Continental airlines boeing 737500 flight from charlotte to newark hd duration. Gordon bethune emerges as an inspirational leader, by bringing continental airlines back from the brink, in 1994. Continental airlines ceo gordon bethune on teams and new. Continental airlines had its primary hubs at antonio b. Houston george bush intercontinental iah kiah bases. Nov 16, 2010 choosing the worst tech disgraces of the past 10 years isnt easy, but cnet news recently took a crack at it.
The seattle postintelligencerall of gordon bethunes proceeds from this book will be donated to the we care trust, a nonprofit organization that assists continental airlines employees and their families in times of need. Founded in 1934, continental airlines was a major united states airline headquartered in houston, texas. Behind the scenes of continentals remarkable comeback. They continued to expand internationally throughout the 2000s and joined the. I will never forget my first flight from dallas to houston on continental airlines. Continental airlines, airlines, corporate turnarounds publisher new york. Feb 04, 2020 fortune magazine named continental the company that has raised its overall marks more than any other in the 1990s. Continental sample plan1 continental airlines crisis. Continental airlines is a minority owner of expressjet airlines, which operates under the trade name continental express but is a separately managed and publiclytraded company. Continental airlines is the fifth largest airline in the u. If youre seeing this message, that means javascript has been disabled on your browser, please enable js to make this app work. Case study data warehousing continental airlines i.
United and continental merge to create worlds biggest airline. From worst to first by gordon bethune, 1998, wiley edition, hardcover in english. In his new book from worst to first, continental airlines ceo gordon bethune tells how he led continentals transformation into an. It is a fascinating story about continental airlines written by the ceo gordon. Fund the future, or if there aint no funds, there aint gonna be no future.
It was a major airline in the united states, having its headquarters in houston, texas, united states of america. The worlds biggest airline got clearance for takeoff today as shareholders of united airlines and continental airlines backed a multibillion dollar merger that will create a carrier dwarfing. The story is about how bethune revolutionized the company from being the worse airline to fly with in the usa and abroad to being one of the first. Use features like bookmarks, note taking and highlighting while reading from worst to first. Continental airlines first class and business class seat. Teaching note for continental airlines realtime bi case continental airlines flies high with realtime business intelligence is a comprehensive example of how an organization used realtime data warehousing and business intelligence applications in its turn around from a poorly performing to an industry leading organization. Power rankings, and in 1997 continental became the first airline ever to win the award in backtoback years.
The company traced its history to varney airlines, incorporated by walter t. Gordon bethunes revival of continental airlines request pdf. Sep 05, 2019 fortune magazine named continental the company that has raised its overall marks more than any other in the 1990s. Behind the scenes of continentals remarkable comeback kindle edition by bethune, gordon. Member of star alliance continental airlines save money and time when you book your continental airlines tickets on orbitz. It was the first and probably only time my family will ever fly first class. Continental airlines accidents and incidents wikipedia. Bethune born august 29, 1941 is a retired us airline executive.
With that said, i would like to bestow my most sincere wishes to you. Executive summary table of contents i ii iii iv v executive summary the decision to invest implementation new business strategies roi 2 4 6 9 19 20 technical appendix a continentals comeback from worst to first is an airline industry legend. Jul 22, 2002 five years later, he has transformed continental from the worst of the large carriers to first in its class. Sep, 2015 in 2012, continental airlines, and united airlines, announced they would merge together, forming the worlds largest airline at that time. He was the ceo of continental airlines from 1994 until his retirement at the.
The atlanta journalconstitution from worst to first is gordon bethunes story of continental airlines turnaround under his command. Continental has never had a good hard product in business first. From worst to first outlines gordon bethunes triumphs. With a fleet of 348 aircraft, excluding subsidiaries, continental airlines flights flew to 140 mainline. Make reliability a reality, or its time to act like a real airline. Continental, the first airline to work up software to meet tsas authentication standards, kicked off the tsas pilot program for paperless boarding in december, 2007. Continental airlines is a major american airline based in chicago, illinois. From first to worst continental in a post united world, lessons in next gen customer experience r ray wang contributor opinions expressed by.
That flight was bound for boise, idaho, when it crashed during a snowstorm while attempting. Behind the scenes of continentals remarkable comeback new ed by bethune, gordon isbn. Continental started out as one of the smaller carriers in the united states. Cab accident report, continental airlines flight 12. History of continental airlines personal masterpiece. Cab accident report, continental airlines flight 3. Get your kindle here, or download a free kindle reading app. Continental airlines tickets continental airlines flights. The origin of continental airlines dates to the 1934 formation of varney speed lines which operated airmail and passenger services in the american southwest. The old recliner which i think is still on their 767s or the long haul 777 angled seat were about a c compared to most. If you want strategic change, dont forget to change your. Mueller gained control over the carrier and in 1936, sold 40. Business weekfrom worst to first outlines gordon bethunes.
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